There are so many different types of colorful Victorian trade cards with great graphics to collect. One such type is the novelty trade card. The advertisers on this type trade card went above and beyond other trade cards in their efforts to grab the customer’s attention. They created a way for the customer to interact with the trade card; an approach not tried on other trade cards.
Below you will find the first of 3 posts highlighting the various types of novelty trade cards.
This scarce type of novelty trade card was designed to join the back’s image with the front when held to the light. The advertisers knew the image on the backs of hold-to-light trade cards had to be in reverse so they didn’t appear backwards when looked at from the front. A backwards image would not have helped a product catch a customer’s eye.
(If interested, I posted a note on the Heckers Company on my facebook page – Opposition to 1900 Flour Trust Reorganization. To return to this post after reading, just close the window.)
Be sure to return for the second post in this series; metamorphic trade cards.
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