One type of victorian trade card is the novelty trade card. The advertisers on this type trade card were ingenious in their efforts to grab the customer’s attention. By going beyond the normal rectangular trade card, they created a way for the customer to interact with the trade card. This was an approach not tried on rectangular trade cards.
Below you will find the second of 3 posts highlighting the various types of novelty trade cards. See part 1 for my post on hold-to-light trade cards.
This type novelty trade card had one or more flaps that changed the image when opened. Most often, the expression or clothing changed. Trade cards with top or side flaps are uncommon. Multiple flap trade cards are scarce.
Many novelty trade cards used a “before and after” affect. Some collectors believe only novelty trade cards showing the result of using the advertised product should be classified as having used this affect. I believe that if a change results from manipulating the flap, it should be classified as having used the before and after affect. It should not matter if the results of using an advertised product were shown or not. The below metamorphic trade card is one that does show the results of using the advertised product, Buckingham’s Dye for Whiskers.
** Be sure to return for the third post in this series; die-cut trade cards.
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