I was again going thru my old vintage postcard stock, when I came across this advertising postcard for the Keen Kutter Lawn Mower. I found out the Keen Kutter trade name was first used by Simmons Hardware Co. of St. Louis, MO in 1866.
Keen Kutter became synonymous with an unparalleled guarantee of quality and satisfaction, and E.C. Simmons capitolized on it with a well-organized marketing strategy. He put the Keen Kutter logo on everything a retailer could require or use. Anotherwards, E.C. Simmons used an early form of branding.
This aggressive advertising strategy, and the Keen Kutter name, eventually helped E.C. Simmons and later A.F . Shapleigh (a competitor) become responsible for wholesale hardware industry as we know it today.
** Be sure to stop by the blog, The Best Hearts Are Crunchy, to view the many postcards shared on Postcard Friendship Friday.