Puzzle cards were a type of novelty victorian trade card used in late 19th century advertising to capture and keep a potential customer’s attention. Puzzle cards differed from other novelty trade cards in that they required more effort and concentration by customers. Below is an example of a puzzle card with hidden pictures.
TIP: Hidden Picture Trade Cards with color images are scarce. Also look for hidden picture trade cards with unusual hidden objects like “nigger eating watermelon” or “fat man on roller skates”.
** You can find more victorian trade cards with great advertising and graphics in my store, Remember When Vintage Postcards.