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Puzzle cards were a type of novelty victorian trade card used in late 19th century advertising to capture and keep a potential customer’s attention.  Puzzle cards differed from other novelty trade cards in that they required more effort and concentration by customers.  Below is an example of a puzzle card with hidden pictures.

Carters Backache Plasters Puzzle Trade Card

Carters Backache Plasters Puzzle Trade Card: see if you can find an elephant, monkey, giraff, bear, dog, wild boar, 2 camels, wolf, 2 rats, face, lion, lioness, and tapir.

TIP:  Hidden Picture Trade Cards with color images are scarce.  Also look for hidden picture trade cards with unusual hidden objects like “nigger eating watermelon” or “fat man on roller skates”.

** You can find more victorian trade cards with great advertising and graphics in my store, Remember When Vintage Postcards.

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