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Hills Optician Victorian Trade Card

Victorian Trade Card advertisement for Vivian W. Hills, Optician, of Norway, ME

Part of the claim on back reads, “… HILLS has fitted cases that the “so called opticians” said could not be fitted.  Thousands of eyes are spoiled by the use of spects not perfectly adapted to the eye…”  This claim seems to reinforce an entry from the Optical Journal of 1901 that warned of troublesome itinerant peddlers – “If you value your eyesight, you will place no confidence in the statements of tramps who go from house to house selling spectacles. They will tell you your eyes are diseased and nothing but their electric or magnetised glasses will save you from blindness. Such talk is an insult to your intelligence.”.  Sounds like wild claims aren’t confined to patent medicines.  Electric eyeglasses?  Interesting.
  
Trivia:  Zylonite,or zyl, is the most common type of plastic frame today.
  
** Additional Victorian trade cards for sale in my store, Remember When Vintage Postcards.

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